Vivus Cover
8.5in X 11in
This satirical women’s lifestyle magazine cover was created for its February issue, How To Be The Ideal Wife. The illustration mimics 1950s advertising aesthetics, depicting a smiling housewife maintaining composure in a chaotic kitchen. The flaming pie serves as a subtle visual metaphor for the pressure placed on women to uphold perfection regardless of circumstance, using restrained exaggeration to critique idealized domestic expectations.
Vivus Departments
The magazine required a department spread to highlight places and people aligned with each issue’s theme. The layout combines editorial storytelling with an exaggerated feminine visual style, maintaining consistency with the magazine’s overall branding rather than the individual issue content. This approach creates a cohesive visual system that frames featured subjects as part of a larger curated narrative.
Vivus Features
The magazine features were designed to align closely with the issue’s overarching theme through visually driven storytelling. The 1950s housewife fashion feature uses a catalogue-inspired layout and imagery, while the homemaking feature adopts a cookbook format with structured tips. This approach allows each feature to express the theme in a distinct way while maintaining a cohesive editorial style.
This satirical women’s lifestyle magazine cover was created for its February issue, How To Be The Ideal Wife. The illustration mimics 1950s advertising aesthetics, depicting a smiling housewife maintaining composure in a chaotic kitchen. The flaming pie serves as a subtle visual metaphor for the pressure placed on women to uphold perfection regardless of circumstance, using restrained exaggeration to critique idealized domestic expectations.
8.5in X 11in
Vivus Cover
The magazine required a department spread to highlight places and people aligned with each issue’s theme. The layout combines editorial storytelling with an exaggerated feminine visual style, maintaining consistency with the magazine’s overall branding rather than the individual issue content. This approach creates a cohesive visual system that frames featured subjects as part of a larger curated narrative.
Vivus Departments
The magazine features were designed to align closely with the issue’s overarching theme through visually driven storytelling. The 1950s housewife fashion feature uses a catalogue-inspired layout and imagery, while the homemaking feature adopts a cookbook format with structured tips. This approach allows each feature to express the theme in a distinct way while maintaining a cohesive editorial style.